Commercial
The Utility of Stillness
Industry
Film
Year
2025
Client
Reader
Title: The Utility of Stillness
Format: Short brand film (45 sec-1 min)
Tone: Minimal. Clean. A little eerie. Less telling, more watching.
FOR SCREEN & AI
INT. MID-CENTURY MOTEL ROOM - EARLY MORNING
Neutral palette. Sharp lines. Fan slowly rotating. No music. Just static hum.
WIDE SHOT: A woman sits on the edge of the bed. She's still. Hair tied back. Eyes blank. She holds something small in her hand.
CUT TO: MACRO SHOT OF HER HAND
A brass-gold necklace, minimal, shaped like a bull horn. Dainty and defined. Functional. With some weight.
INT. GAS STATION MIRROR DAYTIME
She puts it on. Her stare holds. No smile. The necklace sits tight, anchored.
ONSCREEN COPY (no VO)
"Something to hold. Something to carry you."
EXT. EMPTY PARKING LOT AT GOLDEN HOUR
She steps out. One bag. One chain. The motel buzz flickers off behind her. She doesn't look back.
INT. DINER AT NIGHT
The camera floats over plates, lights, loud and neon. She's reading.
Writing something on a napkin. The necklace flashes subtly under her collarbone.
FADE TO BLACK SCREEN
LOGO: YVI & CO
TAGLINE: Connected at the center.
CINEMATOGRAPHY NOTES
Camera language: Lock-off tripod for interiors. Handheld for exits.
Medium focal length (40mm) to keep subjects grounded.
Sound design: Use mechanical room tones, train rumbles, subtle breathing. No music until final frame (introduce low synth pulse).
Styling: Unisex, neutral-toned wardrobe (COS x Phoebe Philo) Jewelry should always be emphasized and functional.
PROMPTS REFERENCE
(SEED VISUAL EACH PROMPT FOR IMAGE SEQUENCE)
moody cinematic shot of black woman sitting on motel bed, early morning light, minimal styling, brass jewelry, retro motel design, 35mm film grain, calm tension
macro shot of a woman's hand holding brass necklace shaped like a bull horn, strong shadows, film noir lighting, hyperreal texture, shallow depth of field
wide shot of woman walking through empty parking lot at sunset, minimal fashion, single light source, industrial quiet mood,
Fujifilm simulation
